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“My team and I had many long discussions” about how to proceed, Pels said. She discovered the ad campaign a few weeks ago. Pels, who appeared on Monday’s episode, said she knew nothing about the contestants when she chose Fuller – only their first names and the “energy they conveyed through the camera lens.” We stand in solidarity with Black Lives Matter, and any cause that fights to end injustices for people of color.” “Unequivocally, the White Lives Matter movement does not reflect the values of the Cosmo brand. “In my view, the nature of the organization is neither here nor there – both phrases and the belief systems they represent are rooted in racism and therefore problematic,” she wrote. As a result, the phrases “White Lives Matter” and “Blue Lives Matter” were used in its promotional products. Pels acknowledged that some have said the campaign was for a Marlin Lives Matter organization, focused on preventing the overfishing of white and blue marlins. Both are contestants on this season of popular reality TV show “The Bachelor.”īut in a letter from the editor published Monday evening, Editor-in-Chief Jessica Pels announced the magazine would no longer be publishing the cover, after finding out Fuller had previously modeled in an ad campaign wearing “White Lives Matter.” Cosmopolitan magazine nixed its planned “The Bachelor” cover, after learning contestant Victoria Fuller previously modeled clothing with the slogan “White Lives Matter.”įuller won the prize of being featured on Cosmopolitan’s digital cover, alongside Bachelor Peter Weber, in Monday’s episode.
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